Once an allocation is secured, the customization process begins. Ferrari is world-renowned for its bespoke options:
For new commissions, you can select colors, materials, and unique features at the factory in Maranello or through specialized dealership studios. ferrari buying process
Upon delivery, the dealership provides a deep dive into the car's technical aspects and unique controls (like the wheel-integrated ignition and drive mode selectors). Once an allocation is secured, the customization process
This is often the fastest route to ownership. Vehicles in this program have a verified history, undergo a 101-point inspection, and come with a factory-backed warranty. This path is recommended for those who want immediate delivery and want to begin building their "ownership resume" with the brand. This is often the fastest route to ownership
This allows for a "mile-zero" build. However, new commissions are subject to allocation availability . If you are a first-time buyer, you may have to wait for an available slot behind existing, loyal customers. 2. The Relationship & Consultation Phase
You will meet with a sales consultant to discuss your driving style, lifestyle, and preferences. For new buyers, this is a crucial step in proving your "alignment of intent"—Ferrari prioritizes buyers who intend to drive and maintain the cars rather than just those looking for "bragging rights".
The Ferrari buying process is less about a transaction and more about building a lifelong relationship with the brand. Unlike a standard dealership experience, acquiring a new Ferrari involves navigating a strict hierarchy of ownership, rigorous dealer consultations, and lengthy production timelines. 1. Choosing Your Entry Path