: SVOD (Subscription Video on Demand) providers are increasingly hiring popular online creators as talent to bridge the gap and retain younger subscribers.

: Consumers are becoming price-sensitive; 41% believe their current streaming content isn't worth the cost. This has led to a rise in Free Ad-Supported TV (FAST) services, now used by over two-thirds of Gen Z and Millennials. 2025 Digital Media Trends | Deloitte Insights

: Content creators are no longer just hobbyists; they have built a global industry valued at approximately $240 billion , expected to reach $470 billion in the near future.

: There is a surging demand for "on location" entertainment, including branded theme parks, entertainment districts, and live performances . These assets allow companies to diversify revenue and offset declines in linear television.

: Social and casual gaming is projected to generate over $300 billion by 2028 . Major companies are creating vast interconnected ecosystems, such as the partnership between Disney and Epic Games to integrate Pixar, Marvel, and Star Wars into Fortnite.

The global entertainment and media (E&M) industry is projected to reach , growing at a steady compound annual growth rate (CAGR) of 3.7%. This growth is increasingly driven by a shift toward creator-led content , interactive gaming , and immersive physical experiences as traditional streaming models face rising consumer dissatisfaction with pricing. Key Industry Trends for 2025–2026

: 56% of Gen Z and 43% of Millennials find social media content more relevant than traditional TV or movies.