Dunkins (audio) Today
In a unique partnership with the sleep-tech company Hatch , Dunkin’ introduced the alarm. Designed to replace jarring beeps with "Dunkin’ energy," this audio experience features:
Dunkin' has recently ventured into the "audio" space through creative collaborations aimed at transforming the sensory experience of a morning routine. Most notably, the brand partnered with to launch the "Brew and Renew" alarm, which allows users to wake up to the high-definition sounds of a Dunkin' shop—such as beans tumbling, espresso steaming, and coffee pouring. Dunkins (Audio)
From ASMR-inspired alarms to silent discos, Dunkin’ is proving that a brand’s "voice" is more than just a tagline—it’s an immersive audio experience. 1. The "Brew and Renew" Alarm with Hatch In a unique partnership with the sleep-tech company
Below is an informative blog post covering Dunkin's audio-centric marketing and sensory branding. From ASMR-inspired alarms to silent discos, Dunkin’ is
: A visual-audio pairing that uses sunrise light cues alongside ambient, uplifting music to ease users into their day. 2. High-Energy "Audio Activations"
On platforms like TikTok and Instagram, Dunkin’ leverages "sonic branding" to stay in the spotlight.
