: Drake’s team has a history of utilizing meme culture for marketing, and "Nonstop" was no different. The lyrics became social media staples, particularly the "I just flipped the switch" line, which later fueled a viral TikTok challenge.

When Drake dropped Scorpion in 2018, the world was already braced for a double-album heavyweight. But tucked within the "A Side" was a track that didn't just move the needle—it "flipped the switch." Produced by , "Nonstop" became an instant masterclass in minimal, hypnotic trap that solidified Drake’s grip on both the clubs and the charts. The Origin: The "Memphis Slap"

Drake is known for tweaking his bars during live sets to reflect current moods. During his recent Anita Max Win Tour in Perth, Australia, fans noticed a subtle but pointed change to the lyrics. : "How I go from 6 to 23 like I'm LeBron?"

The music video, directed by , is a stark, black-and-white visual that follows Drake as he takes over London. Released exclusively via Apple Music on July 27, 2018, it captures the raw energy of his live performances at the Wireless Festival and his presence in the city. The video features cameos from UK rap royalty like Giggs , further bridging the gap between Toronto and the London scene. Evolving Lyrics