LinkedIn’s own marketing team publishes a "Sophisticated Marketer" series, which are often cited for their expert perspectives and deep dives into platform data.
: A tactical guide detailing how LinkedIn's own marketing team uses its tools for targeting and campaign management. Download Linkedin marketing book pdf
: Focuses on the "driving force" of modern marketing: brand conversations and high-quality content. Marketing Essays and Analytical Books Marketing Essays and Analytical Books : This is
: This is LinkedIn's flagship guide, downloaded over a million times. It provides a comprehensive look at increasing awareness and driving revenue on the platform. These range from strategic playbooks for businesses to
LinkedIn offers several highly-regarded official marketing guides and "interesting essay" collections available for download. These range from strategic playbooks for businesses to curated essays on market science.
: This "interesting essay" style guide focuses on the psychology of influence, arguing that true thought leadership starts with empathy for the audience's problems and aspirations.
: A detailed guide by Wayne Breitbarth that focuses on translating LinkedIn activity into meaningful business results. Local Marketing Workshops