If you are researching this topic for current use, you can find in-depth historical context and future outlooks through these articles:
: Shortly before the merger, DDS launched iDesk , a next-generation platform designed to streamline digital campaign management across different currencies and languages with real-time updates.
: DDS was best known for its standardized systems that kept the TV ad market competitive for both buyers and sellers.
In 2011, merged with its primary competitor, MediaBank , to form Mediaocean . This merger created the largest independent advertising technology company in the world at the time. Key Software and Legacy