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Document_5116452947537953241 Today

Retention is the only metric that truly matters for trending content.

On TikTok and Reels, the Trending Audio is the discovery engine. Use "rising" sounds (indicated by a small arrow next to the track name) even if you lower the volume to 1%. document_5116452947537953241

9:16 aspect ratio is non-negotiable. Keep your "safe zones" clear (don't put text where the caption or UI buttons live). 5. Engagement over Broadcast Retention is the only metric that truly matters

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