: The emotional tone and attitude conveyed in the reports.
: Research from Social Responsibility Journal indicates that customers view CSR as a primary factor when choosing a bank, and effective activities directly strengthen corporate image. CSR Image Discursive Construction of Banks and ...
: How accessible and easy-to-understand the language is for stakeholders. : The emotional tone and attitude conveyed in the reports
: The use of images and visual data to interact with and influence readers. Key Findings and Implications CSR Image Discursive Construction of Banks and ...
: The author suggests that Chinese banks should "recontextualize" their English-language reports to better align with the reading habits of international stakeholders, emphasizing clarity and visual interaction. Related Scholarly Perspectives
The study explores how financial institutions use language to build their international reputations and the subsequent impact this has on investors and financial performance.