The specific category of a customer's initial purchase heavily dictates their future cross-buying trajectory. 📊 Benefits for Businesses
The more product categories a customer buys from a single brand, the higher their switching costs become. cross buying verhalten definition
A client holds a checking account with a bank and later decides to take out a mortgage and a credit card with that same institution. The specific category of a customer's initial purchase
Selling more to an existing customer is significantly cheaper than acquiring a new one. cross buying verhalten definition