K e p l e r

Behaviour — Consumer Buying

: They compare their options based on things like price, quality, and brand reputation.

: The buyer looks for solutions. This could be as simple as remembering a brand or as complex as deep-diving into online reviews and social media. consumer buying behaviour

: It all starts when someone realizes they have a problem to solve or a desire to fulfill. : They compare their options based on things

: This is the "was it worth it?" phase. High satisfaction leads to loyalty; disappointment leads to bad reviews. What Actually Influences Buyers? Several factors weigh in on every decision: : It all starts when someone realizes they

: We often buy what our friends, family, or social circles recommend. Cultural background also dictates what we find acceptable or desirable.

: The amount of disposable income and the overall state of the economy directly impact spending power.