: The goal was to introduce "friction" into the sharing process, forcing users to pause and consider the content they were amplifying .
: Users could still choose to retweet without adding a comment by leaving the composer blank and hitting the button again . Results and Reversal
In October 2020, Twitter (now X) temporarily changed how the retweet button worked to slow the spread of misinformation ahead of the U.S. Presidential election . Instead of a one-click retweet, the platform began automatically prompting users to . How the Change Worked
: When users hit the retweet icon, they were automatically brought to the Quote Tweet composer, which encouraged them to add their own commentary before sharing .
: Users attempting to retweet content labeled as misleading were shown a prompt directing them to credible information before they could proceed .
Twitter reversed this change on December 16, 2020, after finding that it did not achieve the desired effect of "thoughtful amplification" :
Seeks To Sl... — Changing How Retweets Work, Twitter
: The goal was to introduce "friction" into the sharing process, forcing users to pause and consider the content they were amplifying .
: Users could still choose to retweet without adding a comment by leaving the composer blank and hitting the button again . Results and Reversal Changing how retweets work, Twitter seeks to sl...
In October 2020, Twitter (now X) temporarily changed how the retweet button worked to slow the spread of misinformation ahead of the U.S. Presidential election . Instead of a one-click retweet, the platform began automatically prompting users to . How the Change Worked : The goal was to introduce "friction" into
: When users hit the retweet icon, they were automatically brought to the Quote Tweet composer, which encouraged them to add their own commentary before sharing . Presidential election
: Users attempting to retweet content labeled as misleading were shown a prompt directing them to credible information before they could proceed .
Twitter reversed this change on December 16, 2020, after finding that it did not achieve the desired effect of "thoughtful amplification" :