In 1997, the Prius became the world’s first mass-produced hybrid vehicle, solidifying Toyota’s reputation as a leader in sustainable mobility. Modern Lineup and Iconic Models

Toyota entered the U.S. market in 1957 with the Toyopet Crown . While initial reception was lukewarm, the subsequent introduction of the Corolla in 1966 and the Celica in 1970 established Toyota as a global competitor.

Toyota has transformed from its origins in the textile industry to become the world's most valuable automotive brand as of 2025. Known for pioneering hybrid technology and setting global benchmarks for manufacturing efficiency, the company continues to lead the industry by balancing traditional reliability with future-forward innovation in electric and hydrogen mobility. The Evolution of an Automotive Giant