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He entered the sports store. On a massive screen, a professional athlete sprinted through a rainstorm, sweat glistening. Leo’s fired instantly. His brain didn't just see the athlete; it mimicked the feeling of power and speed. Without realizing it, he wasn't looking for "shoes" anymore; he was looking for that feeling of being "elite".

Leo walked out with the shoes, feeling a rush of blood to the head. He’d come for a utility, but he left with an identity. He didn't know it, but his brain had just been read, mapped, and sold to, long before he ever reached for his credit card. Where to find "Buyology" buyology epub mobi

: Standard EPUB versions are available at major retailers like eBooks.com . He entered the sports store