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: These are "hidden" rebates used to move specific slow-selling models. Unlike consumer rebates, these aren't always advertised to the public.
: This is a percentage of the MSRP (usually 2-3%) that the manufacturer pays back to the dealer once the car is sold. Even if a dealer sells a car at invoice, they are still making this profit. buying a car below invoice
To get below invoice, you have to tap into the money the dealer receives after the sale: : These are "hidden" rebates used to move
: Use tools like Consumer Reports , Edmunds , or TrueCar to find the "Market Average." If the average price paid in your area is near invoice, you can likely push for 1–3% below it. Red Flags to Avoid Even if a dealer sells a car at
: Aim for the last two days of the month or the end of a fiscal quarter (March, June, September, December). Sales managers are more desperate to hit volume targets during these windows.
: Dealers may give you a below-invoice price only to claw back the profit through $2,000 worth of "Pro-Pack" additions like VIN etching, nitrogen tires, or paint protection. Always negotiate the Out-the-Door (OTD) price .
: Instead of visiting one dealer, email the Internet Sales Managers at 5–10 dealerships within a 50-mile radius. State clearly: "I am buying [Specific Model/Trim] by Friday. I am looking for the best price relative to invoice. What is your lowest 'out-the-door' number?"