If the direct route feels too restrictive or expensive, many retail investors use online brokerages like Fidelity , Charles Schwab , or Robinhood . These platforms typically offer: : Buy or sell at current market prices.

The plan is not managed on Amazon.com but through , Amazon's official transfer agent.

: You must create an account on the Computershare Investor Center .

: You can set up recurring electronic bank debits (dollar-cost averaging).

: This plan is for general retail investors and does not offer a discount on the stock price, unlike some employee purchase programs. Alternatives for Beginners