The U.S. secondhand baby and kid gear market is now valued at approximately $12.8 billion , with projections to reach nearly $40 billion by 2029.
roughly 32% of all baby gear value now comes from secondhand or open-box sources. buy sell baby stuff
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The resale sector is growing 5x faster than traditional retail. Where to Buy & Sell The resale sector is growing 5x faster than
The secondary market for baby and children's gear is undergoing a major shift. Driven by rising costs of new products (up 15-24% in 2025 due to tariffs and inflation) and a generational preference for sustainability, resale has moved from a "frugal alternative" to a primary shopping strategy for nearly 59% of parents.