Buy New Rolex: Online
If you want to pay the official retail price, you must work through an AD. As of January 2026, Rolex retail prices increased by 7–9% due to rising gold costs.
These are the only sources for a brand-new watch at MSRP. While they have websites, they typically require you to visit in person or join a waitlist after an online inquiry. buy new rolex online
If you want a watch now and are willing to pay above retail, reputable online dealers offer "unworn" models that still have their original protective stickers and 5-year warranty cards. If you want to pay the official retail