Historically, buyers visited five dealerships before buying; now, they visit one. This paper examines how online transparency has shifted the "moment of trust" from the physical handshake to the digital interface. Key Discussion Points:
The "Information Oriented Shopping" behavior: why 94% of buyers now research online first. buy cars com
Comparison of gross margins (approx. 67%) against traditional capital-intensive dealerships. 2. The Psychology of the "One-Visit" Purchase buyers visited five dealerships before buying
How "category-killer" domain names serve as prepaid marketing assets. buy cars com