ASICS Global - The Official Corporate Website for ASICS and Its Affiliates. Discover the Latest Asics Trainers at JD Sports

: The OneASICS program has reached approximately 19.3 million members as of early 2025, with a target of 30 million by the end of 2026.

ASICS currently holds an estimated 11% global market share in running shoes. The company is executing a "Mid-Term Plan 2026" to transform into a Global Integrated Enterprise, focusing on regional profitability and digital expansion.

: ASICS aims for a DTC penetration of 40% or more, focusing on high-margin lines like GEL-NIMBUS, GEL-KAYANO, and NOVABLAST.

ASICS Global - The Official Corporate Website for ASICS and Its Affiliates

For a safe purchase, consumers are advised to use official regional platforms or verified third-party retailers.

: Beyond running, ASICS is aggressively targeting the tennis, pickleball, and padel markets. Official Online Shopping Channels