: You provide a digital copy of your book to readers before (or during) launch.

Community members emphasize that Amazon's "gated" review policy is a major hurdle for new reviewers:

“I think it's important to stress that in order for a review to be left on Amazon, the reviewer needs to have spent $50USD in that year... otherwise someone might sign up... thinking they'll get reviews for their own book, except when they go to place their...” YouTube · Book Launchers · 6 months ago

: You cannot require a review, nor can you demand a positive one.