To be "interesting" in a business context does not mean being flowery; it means being effective. Success is grounded in the 5 C's of Communication :
Using precise data and specific details rather than vague abstractions. business english writing
Ensuring the message is unmistakable to the reader. To be "interesting" in a business context does
Staying strictly on-topic to maintain the reader’s focus. business english writing
The Invisible Bridge: How Modern Business English Shapes Global Success
Providing all necessary information for the recipient to take action. 3. The Shift from Formality to "Word Power" What is Business Writing?