Branding Governance: A Participatory Approach T... Apr 2026

Six months later, the brand felt more cohesive than ever, precisely because it was allowed to breathe. The Bangkok team launched a street-art inspired campaign that went viral, something the central office never could have designed.

By giving up total control, Velo-City gained something better: . Branding Governance: A Participatory Approach t...

They stopped viewing the brand as a static monument and started seeing it as an . Six months later, the brand felt more cohesive