While it is most commonly associated with coercion in cults or political regimes, contemporary usage has expanded to include "self-brainwashing" for productivity and the commercial influence of luxury brands. Core Concepts & Definitions
How Luxury Brands Brainwash You to Buy | Neil Patel | 28 comments brainwash
Using repetitive instruction or controlled environments to instill new loyalties or doctrines. While it is most commonly associated with coercion