Bluefly is a pioneer in the e-commerce fashion space, originally launched in 1998 as one of the first online-only outlet stores for designer luxury goods. Once a high-flying competitor to traditional department stores, it has undergone significant transformations in recent years.

Bluefly targets the "fashion-obsessed" who are looking for a deal.

The site features a mix of brand-new luxury items and a pre-owned section for vintage or used designer goods.

Bluefly operates as a luxury marketplace, offering designer apparel , footwear, handbags, and accessories. It is known for providing significant discounts—typically 30% to 75% off retail prices—on high-end brands like Gucci, Prada, Valentino, and Saint Laurent.