Smartphones accounted for 44% of online sales , an 11% increase YoY.
Out-of-stock messages were 124% higher than pre-pandemic levels. Fear of shortages drove shoppers to buy earlier in the month rather than waiting for the "big day". Black Friday (2021)
Footfall rose significantly compared to 2020 lockdowns but remained roughly 24% to 28% below 2019 pre-pandemic levels. Smartphones accounted for 44% of online sales ,
Retailers like Amazon and Boots launched deals as early as November 1 to manage logistics and prevent overcrowding. Footfall rose significantly compared to 2020 lockdowns but
Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics