New flagships arrive at their highest "launch" prices. If you must have the latest tech, expect to pay full MSRP during this window.
Prices typically hit their first major floor during this period. Expert Tips for OLED Buyers best time to buy oled tv
As new 2026 models like the LG C6 and Samsung S95H hit shelves, retailers slash prices on 2025 models (like the LG C5) to clear warehouse space. New flagships arrive at their highest "launch" prices
When's the Best Time to Buy a TV? Our Expert Advice for 2026 best time to buy oled tv