Best Buy — Mission Statement 2017

This period was a major turning point for the company as it transitioned from a survival strategy ("Renew Blue") to a growth-oriented plan called "Best Buy 2020: Building the New Blue". 💡 The 2017 Strategic Shift

In early 2017, CEO Hubert Joly declared the company's turnaround complete and introduced a more aggressive mission focused on rather than just selling hardware.

: Integration of the Geek Squad became central to fulfilling the "choose and use" part of the mission. 🏛️ Core Values (2017) best buy mission statement 2017

The 2017 mission review highlights how a clear purpose saved the retailer from the "retail apocalypse" affecting many big-box stores at the time. Best Buy: How Human Connection Saved a Failing Retailer

: Creating a rewarding environment for employees. 📈 Impact and Evaluation This period was a major turning point for

: Adapting to the rise of online retail and "showrooming".

: Building trust through honest customer interactions. 🏛️ Core Values (2017) The 2017 mission review

: Empowering associates to be "inspiring friends" to customers.