The Windows Store only at Best Buy provides a specialized environment for consumers to interact with the Microsoft ecosystem:
: The locations are staffed by over 1,200 Microsoft-trained sales associates (a mix of Best Buy and Microsoft employees) who provide specialized advice on software and hardware. best buy microsoft store
The partnership between and Microsoft primarily manifests as a "store-within-a-store" concept, known as the Windows Store only at Best Buy. This strategic alliance, which began in earnest in 2013, transformed the computer departments of over 500 Best Buy locations in the U.S. and 100 in Canada into dedicated retail spaces for Microsoft products. Core Components of the Partnership The Windows Store only at Best Buy provides
: These mini-stores range from 1,500 to 2,200 square feet , making them a significant department-level takeover rather than just a simple kiosk. and 100 in Canada into dedicated retail spaces
Shopping for Microsoft products at Best Buy offers unique advantages, particularly for those who prefer physical retail over online orders: