Best Buy Cio -

: Using AI for hyper-personalized shopping on the Best Buy app [12, 20].

: Building custom tech only when it provides a unique market advantage over rivals [14, 30]. 📅 Leadership Timeline Key Focus Area Neal Sample (2025–Present) EVP, Chief Digital & Tech Officer AI, Data, and Platform Engineering [11] Brian Tilzer (2018–2025) Chief Digital & Tech Officer Digital Transformation and App Growth [19] Neville Roberts (Former) CIO International Standardizing global information systems [1] Bob Willett (Former) CIO & CEO International Early customer-centricity and revenue-generating IT [1, 22] best buy cio

: Modeling customer behavior to optimize inventory and product bundling [15, 28]. : Using AI for hyper-personalized shopping on the

: Moving away from a binary "build or buy" choice to using APIs and microservices [14, 21]. : Moving away from a binary "build or

: Launching "Shop with Videos" content to guide the buying journey [12, 20].