: Use Geofencing to serve ads to people near your dealership or a competitor’s lot.
: Focus on post-sale revenue touchpoints, such as service visits, parts sales, and maintenance alerts driven by connected vehicle data. Part 2: Marketing Automation (Process-Specific) AUTO-MARKETING
: Implement AR/VR tools to let customers visualize a vehicle in their own driveway or take a 360-degree virtual tour. : Use Geofencing to serve ads to people
This strategy focuses on long-term relationships since customers only purchase vehicles every few years. such as service visits
generally refers to Automotive Marketing —the specialized strategies used by dealerships and manufacturers to sell vehicles. However, it also frequently describes Marketing Automation , the use of software to automate repetitive tasks like emails and lead nurturing. Part 1: Automotive Marketing (Industry-Specific)