: Originally an acronym for AsSeenOnScreen , the brand eventually shortened it to ASOS as it evolved beyond celebrity imitation.
In 2000, ASOS launched in London with a simple but catchy premise: selling items that looked exactly like what celebrities were wearing in movies and on television.
: They stock over 850 brands alongside their own exclusive lines like ASOS Design.
: Operating from fulfillment centers in the UK, US, and Europe, they ship to all 196 countries.
ASOS isn't just about selling clothes; it builds its brand on being .