Amazon Buying Program Apr 2026

: Uses augmented reality (AR) to let you see how items like sunglasses, lip colors, and eyeshadow look on you in real-time before you commit. About Auto Buy - Amazon Customer Service

: This tool surfaces after you’ve browsed several similar items, using AI to provide a single, clear recommendation based on your specific browsing history and needs. amazon buying program

: A generative AI feature that creates short-form audio summaries of product features and customer reviews. You can even join a chat during the audio to ask specific questions like, "Is this coffee maker beginner-friendly?". : Uses augmented reality (AR) to let you

: A beta program that uses agentic AI to help you purchase products from third-party brand sites if they aren't directly available in Amazon’s store. You can even join a chat during the

: Allows you to search for exact matches or similar items by taking a photo, uploading an image, or circling a specific product within a photo.

Amazon has transformed from a simple online store into an AI-driven shopping ecosystem. Recent updates to its buying programs and app features focus on —where AI doesn't just suggest products but proactively helps you research, price-track, and even complete purchases. Proactive Shopping & Agentic AI